Search Engine Optimization Services for Getting Better Results

What is search engine optimization, or popularly called SEO? If don't know, you might type it in the Google to search for it. A result page containing links to over a 100 sites will just appear before you, in a split second, all related the keyword that you stuffed in the search engine. Before you go to any of those sites to check out, have you ever thought, how do the sites gain visibility in the net? To put it in simple words, how do the search engines sort the results from all over the internet, which has zillions of web pages and web sites?SEO is a technique to accessorize your web space to gain popularity in the net world. In other worlds, you can route the traffic in the internet to your webpage, using a few tricks and proper editing, all to provide a new interesting factor to arouse the attention of the "Net-izens". Now, considering this methodological matters, many web masters have blamed for some unethical workings, like creating link farms or spamdexing. Although search engines like Yahoo! and Google have now the legal rights to ban a site that use such Black Hat methods for popularity, but they have not been eliminated.

SEO consultants hired by clients, work on algorithms to make a website or webpage more attractive for people to see, often by editing the contents with more keywords to include a strategic linking. Often they target search results of image or video searches to create a silent campaign about the websites.SEO optimization services are meant to increase your number of visitors, but apparently, it cannot be relied as much of a market strategy for long; it can work, at best, to return your investment, but cannot work for long terms. Successful optimization, targeted for international markets on web, refer to root level namespaces on the domain name hierarchy that have special privileges like non case sensitivity with access to companies that provide internet connectivity for your web-space with server facilities. You may also look for sponsors to advertise in the website, boosting up its position on the search engine results page or SERP.

Relation Between SEO and Backlinks

What are Backlinks or Inbound links?

The popularity of a website is based on the links that it receives. Backlinks are the links that enter your website. Backlinks were the only source of web navigation few years back, before the emergence of search engine optimization. Now, backlinks are the backbone of search engine positioning. Backlinking is very useful for the people who cannot afford more money on advertising. These links lead to a web page and back lead to another web page. The backlink works great with the websites that is designed with high quality, well established and with good rank.

There are numerous techniques used in the internet market to gain from backlinks. Some of them are article submissions, Directory submission, press release, blog posting and social networking.

Why search engines consider backlinks to rank a site?

The search engine treat your website is like a Ballet Box. So, it takes every backlink to your site as a vote. Depending on the number of backlinks received, your website is branded in the search engine. So, if your site receives more backlinks, then your site has something useful or informative for the audience.

At present, knowing the value and importance of the backlinks, people have started selling and buying it which is not a good sign for online business. So, people who can spend money to purchase backlinks shines and others with empty pocket are dumped in a corner. This forced the Google to take action on the sites that are selling backlinks. Even this strong punishment could not completely bring solution and even now you can find some culprits in the internet market.

Even though it is a cause of worry for the people who could not spend money on buying backlinks, still they can do better with good content. The content plays the vital role in grabbing the attention of the audience. So, if you can post keyword rich and informative rich content, then you are sure to win the race. The content should be related to your business or that is useful for the audience. You can drive traffic to your site through blogs. Posting blogs will have great impact in building your website and improving search engine rankings.

A Backlinking strategy seems to be easy. For some it also looks like a fun. But, through backlinking, a website owner may learn more and get the opportunity to meet new people. The slow and steady process will definitely lift your website to the first page in the search engine optimization.

What Is Good SEO (Search Engine Optimization) - Anyway?

There's been much fuss lately as to the need for Search Engine Optimization of the right kind; some will tell you that to be effective SEO has to be "organic"; others will swear by the power of using the right software, coincidentally, their software. Then there are those who say that if you find the right "niche market", the world will beat a path to your door and leave their money when they get there. I even spoke with a fellow yesterday who claimed that if you only launched new sites when the moon was full... well, that's a whole other story.

Where there is less conjecture is in the dire consequences possible as a result of using the wrong kind of optimization. Horror stories abound of the million dollar investments that have simply gone down the drain when Google and the rest decided that the optimizers had cheated in their enthusiastic rush for the top. The early techniques of getting a website to the top of the search engine results (link farms, cross linking, doorway pages, keyword stuffing, and all the rest) have slowly been made ineffectual by the steadily rising sophistication of the search engine administrators,(and the algorithms they employ to keep the race fair and assure relevant search results).

So what is good SEO?

We could, perhaps, define SEO by function; we could talk about the actions which bring about the optimization. First there's research, hour upon hour of research must be performed for each account. With such items as industry research (what's the competition up to?), keyword research (how big is the market for this product/service?), competition research (how many others are already vying for this market?), marketing research (who else has already done this before and what did they discover that I better know about too?) Many hours, days, and sometimes weeks can be spent getting a clear visualization of a plan before the actual project can ever begin.

To even start a website without the proper research is a guarantee that:

nobody will ever link to your site (World's Worst Web Sites, excluded);

nobody, except maybe your mother, will likely see your website;

your investment and business venture will fail-miserably;

you will never be found in the major search engines; and

your results will match your research (0=0).

We could approach the question of SEO from the perspective of form. Every site is constructed differently, designed differently, laid out differently, has a unique way with which it interacts with visitors, and targets those visitors differently. These are all factors that are considered during the research performed prior to laying out a raison d'être for optimization. Architect Louis Sullivan, argued that a building's purpose should determine its design, stating emphatically that "Form follows function." Shortly after, his student, Frank Lloyd Wright argued, "Form and function should be one, joined in a spiritual union." Although Sullivan and Wright were speaking of architecture as it relates to concrete and steel buildings, there's an architecture which goes into the design of a website that, when done well, echoes Wright's observation very nicely.

Good SEO will see to the writing or rewriting of the content on each page to effectively work in all targeted keyword phrases. A professional web-copywriter will be able to take the SEO recommendations for keyword usage and incorporate them into existing content in a way that reads naturally (i.e. does not look like you jammed keywords here and there) and has the ability to convert your visitors into paying customers. This is no small order and if it is not performed well, the site will remain just another pretty page that nobody ever sees. Or, worse yet, your site will attract lots of visitors but they will become confused by the copy and fly off to the next site without ever taking the desired actions (sign up, buy, make contact).

Another function of SEO, and one not often spoken of, is cleaning up all extraneous code on the pages. Code bloat removal, as it's so poetically referred to, is an art form in itself. It requires a thorough understanding of html along with all the rest of the coding and scripting languages which make up a modern web page, as well as the ability to move it to a separate file and importing it, when feasible, or trimming it to it's bare essentials without changing the look and/or function of the page itself. Eliminating page code bloat can be an incredibly arduous task. Moving styles and JavaScripts is only part of the puzzle. Many times, a page has to be almost completely rebuilt due to the excess amount of junk code that gets added in with the use of popular "WYSIWYG" page editing software.

To see what a search engine spider bot "sees" when it visits a web page, go to the View button on your browser toolbar. Move your cursor down to Source (PageSource in Mozilla Firefox), and left click. What you are looking at is what Backrub (Google), Sidewinder (Infoseek), T-Rex (Lycos), Gulliver (Northern Lights), and all the others "look" at when they spider a site. They read it the same way you do, from top to bottom. Notice how much code and formatting are at the top of the page and scroll down to find the content (this article). Taking all of the code and paring it down to just what's needed and then finding ways to trim that is part of what good SEO is about. Try this on other sites you visit and you will soon understand the situation.

OK, time out! I tried not to mention specific software in this article but, hey! Have you ever wondered why Microsoft doesn't use FrontPage to create pages on Microsoft.com -- even the pages that deal with the FrontPage software? Perhaps, they're trying to tell us something. I've spent literally months of my life removing and rewriting the loopy code and nonessential tags that have been produced by FrontPage editors. From an optimization standpoint using FrontPage to produce a website is akin to shooting yourself in both feet before you start to run a marathon. If Microsoft doesn't use it, why should you?

Now that that's out of the way . . .

After the code bloat removal process, good SEO will address getting all pages on the site to validate to the professional standards set by the W3C. Validation is simply a process of ensuring that the right coding elements are used and used correctly. This isn't a good guy - bad guy question or even a matter of not breaking the rules, it's about being accessible to everyone who uses the web. There is a growing number of the blind and visually impaired who use Voice Readers or text-to-speech software which "speak" the text on the web page. Many of the old tricks and shortcuts that web designers used in the past don't work with these or any of the growing number of other software designed to make a level playing field of the Internet. While many validation issues are not a big problem in and of themselves, if you find it on one page, it will likely run all through the site (and can take many hours of head scratching and work to clean up affectively).

What You Do - Where You Do It - Who You Are

There are varying opinions about what should and shouldn't be included in a title tag. What is agreed upon is that all of the major search engines give the content of the title tag significant weight in determining what the page is all about. It's my practice to only write a title after everything else on the page has been written, and then with an eye to using at least two (better 3) of the keyword phrases that apply to the page. Unless you're "GE" or "Maxwell House," or intend to spend the kind of money they spent getting to be a well known brand, there is simply no reason to place your company name in the title tag. Save it for the terms that people will use to find your services/products. I know, you wanted mama to see your company name right up there in the Title Bar. It's ok with me, but it will cost you.

We Don't Need No Stinking Map

Site maps help both search engines and visitors quickly and easily get to the information that is important. It's amazing how simple a matter the design and implementation of a usable site map is, and how many websites either don't have one, or have an incomplete or obscure site map - an even worse scenario. If you're not sure you need one, build one anyway. Trust me on this one. If I come to your site and can't find what I'm looking for, I'll look for a site map. If I can't find a site map, I'll look somewhere else. Oh yeah, that's how 95% of website visitors are. Get a site map.

The robots.txt file is useful to communicate with the search engine spiders about content they should or should not index. This allows the "bot" to focus its time on the good stuff and not the irrelevant portions of your site.

Good SEO is all of these things and more. Your site will be off to a great start by following the suggestions mentioned here. And hopefully, this article will get you thinking that just maybe those "seo firms" which offer "Complete SEO $100." or "Get Your Site To #1 In Google" $295, aren't talking about the same things that we've been discussing here. After years in the business, I've yet to give even a "ballpark" figure for an optimization campaign without thoroughly researching the needs of the client, the structure of the site, and the competition for the target keywords. Every situation is different. Be wary of anyone offering a la carte SEO; without research, an individualized plan of attack, and careful implementation, you might as well wait for the next full moon.

Different Search Engine Optimization Processes to Use

The process of search engine optimization can be a multifaceted one. That is a truism that we sometimes overlook. In other words, we might have a single, unilateral opinion on what needs to be done to make a search engine optimization program effective. Doing the same thing time and time again may lead to some results. However, problems will arise because you will be perennially limited to outcomes based on the same approach.

So, what are a few of the common methods people will employ to boost their search engine optimization potential? There are a variety of methods you can employ. Here are some of the more common ones:

Link building: Without a doubt, this is the traditional "bread and butter" strategy that needs to be employed when looking to get the most out of your search engine optimization ventures. Effective link building will lead to effective search engine ranking. Never lose sight of this fact.

Article marketing: This is an SEO tactic that entails quite a bit of work and a little extra effort. However, in terms of the impact it can have on SEO success and traffic generation, it is an excellent venture worth exploring. Article marketing entails writing articles based on subjects similar to the content of your website. These articles on then published on various directories where they aid in boosting the search engine rankings of your site. They will also provide the basis of a great deal of organic traffic from the readers.

Promotional Blogging: Such a process would be very similar to the aforementioned article marketing venture with the obvious difference being that you will promote your own blog as the primary promotional vehicle as opposed to submitting material to an article directory. Is one better than the other? This really is not the question you should be asking. Rather, you would be better served employing both methods and experience positive results.

On a side note, working with a helpful article spinning software program might help the process. Basically, an article spinner would create unique variants of a particular article. From this, you would then be able to post scores of articles on different blogs and article directories. The end result of this would be a great impact on your SEO goals.

Social Media Marketing: While most people look towards developing a promotional social networking site as a means of traffic generation, it can also prove to be an excellent source for SEO impact. Adding links to a profile, using the profile's blogging platform, and simply raising general awareness towards your primary website can all be enacted through social media networks. And, of course, all of these methods will aid in boosting your SEO potential dramatically.

There are scores of other ways you can boost your search engine optimization potential. In all honesty, the key to successful SEO work is to always employ various different methods that can deliver exceptional results. This will ultimately help the cause and deliver the desired outcome or at least get you as close to it as possible.

Best SEO Tips and Tactics to Make Money Online

SEO, or search engine optimization, is the most important thing to make money online. If you know the basic concept of SEO, you can be confident to make money online by SEO. Here I am jotting down best SEO tactics that I have learned from hands on SEO experience on SEO for online marketing.

1) Think where to write SEO articles? Answer is - blog, website or article submission websites. If you have a blog or website, SEO is important to promote your website through search engines by doing SEO. If you have a good search engine ranking, you can get more target traffic/visitor to your website and if you run Google adsense /adbrite/chitika or any other contexual ad providers, your earning potential will be increased by an increasing CTR (click through rate).

If you have no website but you want to promote your affiliate product, then SEO for article marketing is important to you for your affiliate marketing. Figure out the right product for your affiliate marketing.

2) Now decide what topic you should choose. You need to research on various SEO trends, Google search volume on particular keyword, Google AdWord selector tool to select best paying and popular keywords and the most important tool is to use some best keyword selector tools like KEYWORD ELITE 2.0. You choose the best keywords with maximum volume of global search and good no. of advertiser competitions. Learn Why Keyword Elite 2.0 Will Allow You To Dominate The Competition

3) Now comes SEO content writing. Try to focus on the most important 3 keywords or key phrases that you have researched from KEYWORD ELITE2.0. Try to use these keywords meaningfully in your content title and use frequently in your content body. The content body should contain a SEO keyword density of 3-4%. So, if you write a 300 words article, it should contain 9-12 times repeatation of that particular keyword in your content. You have to maintain keyword proximity too. That means the most important keywords should be in a sequence and close to each other. It gives the content a SEO boost.

4) Now if you have a website, use title tag, meta description, meta tag optimization for good SEO and then paste the SEO content in website content area. The title should contain 3 keywords and meta description and title should be relevant to the content of the website. Try to put some unique keyphrases/combination of keywords to make your title different from the crowd. Your creativity along with the techniques I described is vital for a good SEO title. Then write a keyword rich meta description (meaningful)

You can use H1-H6 tags in your web page HTML to boost SEO. Also don't forget to put put alt text for images. If you have blogs try to put some good blogger hacks for better SEO

5) Put keyword rich anchor text in body of the content, that links to your other web pages. Cross linking with anchor text is a must for good SEO practice.

6) If you are writing articles put your signature line and affiliate links there. the rest of the SEO article writing is same as discussed above. Also using Mass Article Control Tool is a good choice to make money by article marketing

7) If you are using wordpress, then change your permalink structure to custom field /%postname%/ or anything else you would like that act as static HTML pages. Also use All in one SEO plugins and other best wordpress plugins for good SEO. The keyword research is sufficient if you use KEYWORD ELITE2.0. It will save your time and effort to make you decide what niche you should choose to work and to make money online. Don't forget to upgrade your wordpress to latest version.

8) Now comes promotion of your content by SEO. Do link exchange with other good relevant sites. Give links to other authority sites like Google, yahoo, wikipedia from your site. Do social media marketing and social bookmarking in Digg, Stumbleupon, Reddit, Twitter, Facebook, Propeller, Yahoo Buzz, Simpy, Mixx, Netvine, Mybloglog, Technorati, Blogcatalog, and Feedburner for the best SEO

9) Submit your article or sites to article directories, blog directories. Do rss submissions for better SEO.

10) Write free press releases and submit that also acts good to boost up your backlinks and thus SEO

11) Use SEO tools like SEO centro meta analyzer, keyword density checker, page rank checker, Google banned checker, Google webmaster central, domaintools to get your SEO score.

12) Always update your self what is happening in internet marketing and SEO industry.

Top 12 SEO Tips - SEO Tips You Can Use Right Now!

If you are doing online business, definitely you will have a website to promote your product or services. Just having a website will not do any wonder in your business. You need to work hard to bring your website to the top ranking position in the search engine optimization. Here are some of the easy SEO tips that can give a professional look and reputation to your website in search engines.

1] First, find out the keyword that should be used in the content and title tag. You need to do some research in the internet to select the keyword related to your business. You can use the SEO tool and SEO software that are available on the internet for this purpose.

2] The content you load should be informative and natural. Keywords or keyphrase should be included in the content naturally. Do not use any software to write or spin the content.

3] The keyword rich title tag should appear in every page of your site. You can also include your company's or business name at the end of the title tag and make it more valuable.

4] Your website should be professionally designed targeting SEO. Keywords should be effectively included in meta tags, image Alt tag, Text links etc.

5] Use the effective source backlinks. Do not aim at more ineffective backlinks, instead a single effective and quality backlink is enough to improve your business.

6] Create blogs and post keyword rich contents in it.

7] Change the contents frequently. New information should be included in the content to create interest in the audience.

8] Use government and community websites to give backlinks to your site. This will have more impact in search engine ranking.

9] Your website should be easy to access by anyone. It should be simple to handle by the beginners. This way you can get best rank in the search engine optimization.

10] Validate your website to make it error free. Otherwise your site may miss the rank in the search engines. Validation is compulsory when there is a major change in your website design or content.

11] Avoid using multiple keywords in the web page. Do not use more than one keyword in a single page. Using more keywords will affect the performance of your website.

12] Participate in social marketing. Social marketing is one of the easy SEO tips through which you can make your business visible to millions of people globally.

What to Expect From a Comprehensive SEO Campaign

Very few small business owners have time at the end of the day to fully educate themselves about the Search Engine Optimization (SEO) let alone do the work themselves. Most would like to leverage the web to their advantage and are willing to pay a fair price to professional SEO's willing to do it for them. The key is they need to see deliverables and they need someone to take a little time to explain the terminology and work involved.

Before signing on a new client there is a process. First, there is the initial contact. During this consultation it needs to be determined if the SEO can help the potential client achieve their long terms goals. If it is determined that the web site owner could benefit from an ongoing campaign to increase web visibility a detailed proposal explaining what should be expected is constructed. The client is then free to take that proposal out for competitive bid.

What Does an SEO Proposal Look Like?

An SEO proposal begins with a project overview detailing the deliverables. It may look something like this:

Project Overview

1. Set up and Install Google Analytics

2. Competitive Analysis

3. Keyword/key phrase selection and implementation

4. Copy enhancement to ensure keyword density and dynamic appearance

5. Convert site to HTML or remove all Flash content

6. Facebook, Twitter and You Tube (if video is available) accounts set up and populated. Links to social network from your URL established.

7. Social Bookmarking and Directory Submissions

8. Article Creation and Submission

9. Link building - industry specific

10. Ongoing tasks - link building, directory submissions, social bookmarking, article creation and submission, targeted marketing, traffic reporting, traffic driving, guest blogging

This overview is followed by a more detailed explanation of each of the services listed above. These explanations allow room for defining terminology like keyword density and the heuristics surrounding them.

What Clients Should Expect

The most important part of any relationship, business or otherwise, is communication. An SEO client should expect phone calls to be returned promptly, emails to be answered and periodic detailed listings of work accomplished. They should have a chance to review any distributed information regarding their business before it hits the internet and they should have the right to reject it - even after completion.

Within the first 30 to 60 days the client should expect to see improvements in rankings for specific keywords (which have been agreed to by both the client and the SEO). These keyword represent what a potential customer may type in their browser to find the products or services being offered.

If the keywords are properly researched and implemented an increase in the web sites traffic should be expected. Traffic should increase steadily over the remainder of the campaign. If high bounce rates are noticed appropriate changes and their costs should be discussed. These changes would not be included in the initial SEO pricing. Not all SEO's are experienced programmers so often time the work will need to contracted (personally, I would confirm upfront that the SEO could perform such tasks if need be). Additionally, if click through rates to targeted areas are weak conversion rate optimization should be considered.

Any marketing campaign will reach plateaus. When this occurs it should be determined what areas of the market remain untapped and what new measures can be taken to address them without losing the ground already gained.

Within three months of beginning a comprehensive SEO campaign, the campaign should begin paying for itself with the creation of new business. If this is not the case the entire strategy needs to be reevaluated. It is not time to throw in the towel but, it may be time to reconsider the person doing the work.

What Does it Cost?

SEO should be tailored to fit your budget. A campaign similar to the one described above should run around $250/month after the initial work is completed. Normally, the front end costs (including the first months SEO work) are under $1,000. I have seen people charge anywhere from one to ten times this amount so it is important to get competitive bids.

101 Different Strategies to Build Link Popularity

Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings.

Many of us have been hoping that it would go away. In Brett Tabke's 5/18 Robots.txt entry, he echoed a sentiment that many, many webmasters hold on to as a hope:

What happens to all those Wavers that think [ i ]Getting Links = SEO[ /i ] when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on "links=seo". When that goes away, the Wavers have zero to hold on to.

The pertinent questions:

Will link building still be very important for rankings in the medium term?

When will link popularity be devalued in favor of other algo elements (that are less tedious, from a webmaster's point of view)?

The answers:

Sorry, but link building is still going to be the SEO trump card for the foreseeable future.

I wouldn't hold your breath for search engine algorithms to place less importance on link popularity until the Semantic Web arrives, or maybe when HTTP gets replaced by a new protocol. Because links are still the basic connector, the basic relationship, on the Web. And for the forseeable future they're going to be the easiest way for a computer program to judge the importance and trustworthiness of a Web page.

What will happen to the way search algorithms score links is already happening. The Google algo has become much more elegant and advanced, devaluing staggering amount of links that shouldn't count, and placing more emphasis on trusted links. And the trust and juice given by those links is then verified by elements like user data, domain age, and other relatively hard-to-spoof factors.

But please, don't fool yourself. Links that should count are still the key to rankings (in Google, at least -- and MSN and Yahoo! are only a few short years behind). In that spirit, Aaron and I have created our 101 Ways to Build (and Not Build) Links in 2006. (Yeah, it just so happened that there were exactly 101!)

Oh, and mad props to our inspiration, 131 Legitimate Link Building Strategies, one of the original authority documents on link building. It was just getting a bit rusty, that's all ("Host your own Web Ring"?). Anyway, enjoy the update. It's guaranteed to be accurate until January 1, 2007. ;-)

71 Good Ways to Build Links

Love for Lists

1. Build a "101 list". These get Dugg all the time, and often become "authority documents". People can't resist linking to these (hint, hint).

2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.

3. Create extensive resource lists for a specific topic (see Mr Ploppy for inspiration).

4. Create a list of the top 10 myths for a specific category.

5. Create a list of gurus/experts. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. (Sometimes flattery is the easiest way to strike up a good relationship with an "authority".)

Developing Authority & Being Easy to Link At

6. Make your content easy to understand so many people can understand and spread your message. (It's an accessibility thing.)

7. Put some effort in to minimize grammatical or spelling errors, especially if you need authoritative people like librarians to link to your site.

8. Have an easily accessible privacy policy and about section so your site seems more trustworthy. Including a picture of yourself may also help build your authority.

PPC as a Link Building Tool

9. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.

News & Syndication

10. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.

11. Submit an article to industry news site. Have an SEO site? Write an article and submit to WebProNews. Have a site about BLANK? Submit to BLANKinformationalsite.com.

12. Syndicate a press release. Take the time to make it GOOD (compelling, newsworthy). Email it to some handpicked journalists and bloggers. Personalize the email message. For good measure, submit it to PRWeb, PRLeap, etc.

13. Track who picks up your articles or press releases. Offer them exclusive news or content.

14. Trade articles with other webmasters.

15. Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.

16. Write about, and link to, companies with "in the news" pages. They link back to stories and blog posts which cover their developments. This is obviously easiest if you have a news section or blog. Do a Google search for [your industry + "in the news"].

17. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free. Salary.com did a study on how underpaid mothers were, and they got many high quality links.

Directories, Meme Trackers & Social Bookmarking

18. This tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free submissions.

19. Submit your site to paid directories. Another oldie. Just remember that quality matters.

20. Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible. Of course, if you make it into a truly useful resource, it will attract links on its own.

21. Tag related sites on sites like Del.icio.us. If people find the sites you tag to be interesting, emotionally engaging, or timely they may follow the trail back to your site.

22. If you create something that is of great quality make sure you ask a few friends to tag it for you. If your site gets on the front page of Digg or on the Del.icio.us popular list, hundreds more bloggers will see your site, and potentially link to it.

23. Look at meme trackers to see what ideas are spreading. If you write about popular spreading ideas with plenty of original content (and link to some of the original resources), your site may get listed as a source on the meme tracker site.

Local & Business Links

24. Join the Better Business Bureau.

25. Get a link from your local chamber of commerce.

26. Submit your link to relevant city and state governmental resources. (Easier in some countries than in others.)

27. List your site at the local library's Web site.

28. See if your manufacturers or retailers or other business partners might be willing to link to your site.

29. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online and off, by recommending each other via links and distributing each other's business cards.

30. Launch an affiliate program. Most of the links you pick up will not have SEO value, but the added exposure will almost always lead to additional "normal" links.

Easy Free Links

31. Depending on your category and offer, you will find Craigslist to be a cheap or free classified service.

32. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.

33. It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.

34. If you run a fairly reputable company, create a page about it in the Wikipedia or in topic specific wikis. If it is hard to list your site directly, try to add links to other pages that link to your site.

35. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.

36. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.

37. If you publish an RSS feed and your content is useful and regularly updated, some people will syndicate your RSS content (and some of those will provide links... unfortunately, some will not).

38. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.

Have a Big Heart for Reviews

39. Most brands are not well established online, so if your site has much authority, your review related content often ranks well.

40. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.

41. Create product lists on Amazon.com that review top products and also mention your background (LINK!).

42. Review related sites on Alexa to draw in related traffic streams.

43. Review products and services on shopping search engines like ePinions to help build your authority.

44. If you buy a product or service you really like and are good at leaving testimonials, many of those turn into links. Two testimonial writing tips -- make them believable, and be specific where possible.

Blogs & the Blogosphere

45. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links.

46. Link to other blogs from your blog. Outbound links are one of the cheapest forms of marketing available. Many bloggers also track who is linking to them or where their traffic comes from, so linking to them is an easy way to get noticed by some of them.

47. Comment on other blogs. Most of these comments will not provide much direct search engine value, but if your comments are useful, insightful, and relevant they can drive direct traffic. They also help make the other bloggers become aware of you, and they may start reading your blog and/or linking to it.

48. Technorati tag pages rank well in Yahoo! and MSN, and to a lesser extent in Google. Even if your blog is fairly new you can have your posts featured on the Technorati tag pages by tagging your posts with relevant tags.

49. If you create a blog make sure you list it in a few of the best blog directories.

Design as a Linking Element

50. Web 2.0-ify your site. People love to link to anything with AJAX. Even in the narrowest of niches, there is some kind of useful functionality you can build with AJAX.

51. Validate and 508 your site. This (indirect) method makes your site more trustworthy and linkable, especially from governmental sites or design-oriented communities. There are even a few authoritative directories of standards-compliant sites.

52. Order a beautiful CSS redesign. A nice design can get links from sites like CSS Vault.

Hire Help

53. Hire a publicist. Good old fashioned 'PR' (not PageRank) can still work wonders. Andy Hagans now offers a link baiting publicity service.

54. Hire a consultant. Yes, you can outsource link building. Just make sure to go with someone good. We recommend WeBuildPages, Debra Mastaler and, ahem, Andy Hagans.

Link Trading

55. Swap some links. What?! Did we really just recommend reciprocal link building? Yes, on a small scale, and with relevant partners that will send you traffic. Stay away from the link trading hubs and networks.

56. In case you didn't get the memo -- when swapping links, try to get links from within the content of relevant content pages. Do not try to get links from pages that list hundreds of off topic link partners. Only seek link exchanges that you would consider pursuing even if search engines did not exist. Instead of thinking just about your topic when exchanging links, think about demographic audience sets.

Buying Sites, Renting Links & Advertisements

57. Rent some high quality links from a broker. Text Link Ads is the most reputable firm in this niche.

58. Rent some high quality links directly from Web sites. Sometimes the most powerful rented links come direct from sites not actively renting links.

59. Become a sponsor. All sorts of charities, contests, and conferences link to their sponsors. This can be a great way to gain visibility, links, and a warm feeling in your heart.

60. Sell items on eBay and offer to donate the profits to a charity. Many charities will link both to the eBay auction and to your site.

61. Many search algorithms seem biased toward older established sites. It may be faster to buy an old site with a strong link profile, and link it to your own site, than to try to start building authority links from scratch.

Use the Courts (Proceed with Caution)

62. Sue Google.

63. Get sued by a company people hate. When Aaron was sued by Traffic Power, he got hundreds or thousands of links, including links from sites like Wired and The Wall Street Journal.

Freebies & Giveaways

64. Hold a contest. Contests make great link bait. A few-hundred-dollar prize can result in thousands of dollars worth of editorial quality links. Enough said.

65. Build a tool collection. Original and useful tools (and collections of tools) get a lot of link love. What do you think ranking for "mortgage calculator" is worth?

66. Create and release open source site design templates for content management systems like Wordpress. Don't forget the "Designed by example.com" bit in the footer!

67. Offer free samples in exchange for feedback.

68. Release a Firefox extension. Make sure you have a download and/or support page on your site which people can link to.

Conferences & Social Interaction

69. It is easy to take pictures of important events and tell narratives about why they are important. Pictures of (drunk?) "celebrities" in your industry make great link bait.

70. Leverage new real world relationships into linking relationships. If you go to SEO related conferences, people like Tim Mayer, Matt Cutts, and Danny Sullivan are readily accessible. Similarly, in other industries, people who would normally seem inaccessible are exceptionally accessible at trade conferences. It is much easier to seem "real" in person. Once you create social relationships in person, it is easy to extend that onto the web.

71. Engaging, useful, and interesting interviews are an easy way to create original content. And they spread like wildfire.

30 Bad Ways to Build Links

Here are a few link buiding methods that may destroy your brand or get your site banned/penalized/filtered from major search engines, or both.

Directories

72. Submit your site to 200 cheesy paid directories (averaging $15 a pop) that send zero traffic and sell offtopic run-of-site links.

Forum Spam

73. List 100 Web sites in your signature file.

74. Exclusively post only when you can add links to your sites in the post area.

75. Post nothing but "me too" posts to build your post count. Use in combination with a link-rich signature file.

76. Ask questions about who provides the best [WIDGET], where [WIDGET] is an item that you sell. From the same IP address create another forum account and answer your own question raving about how great your own site is.

77. As a new member to various forums, ask the same question at 20 different forums on the same day.

78. Post on forum threads that are years outdated exclusively to link to your semi-related website.

79. Sign up for profiles on forums you never intend on commenting on.

Blog Spam

80. Instead of signing blog comments with your real name, sign them with spammy keywords.

81. Start marketing your own site hard on your first blog comment. Add no value to the comment section. Mention nothing other than you recently posted on the same subject at _____ and everyone should read it. Carpet bomb dozens of blogs with this message.

82. Say nothing unique or relevant to the post at hand. Make them assume an automated bot hit their comments.

83. Better yet, use automated bots to hit their comments. List at least 30 links in each post. Try to see if you can hit any servers hard enough to make them crash.

84. Send pings to everyone talking about a subject. In your aggregation post, state nothing of interest. Only state that other people are talking about the topic.

85. Don't even link to any of the sites you are pinging. Send them pings from posts that do not even reference them.

Garbage Link Exchanges

86. Send out link exchange requests mentioning PageRank.

87. Send link exchange emails which look like an automated bot sent them (little or no customization, no personal names, etc.).

88. Send link exchange requests to Matt Cutts, Tim Mayer, Tim Converse, Google, and Yahoo!.

89. Get links from nearly-hidden sections of websites listing hundreds or thousands of off topic sites.

Spam People in Person

90. Go to webmaster conferences and rave about how rich you are, and how your affiliates make millions doing nothing.

91. Instead of asking people what their name is, ask what their URL is. As soon as you get their URL ask if they have linked to your site yet and if not, why not.

Be Persistant

92. Send a webmaster an alert to every post you make on your website.

93. Send a webmaster an email every single day asking for them to link to your website.

94. Send references to your site to the same webmaster from dozens of different email accounts (you sly dog).

95. If the above do not work to get you a free link, offer them $1 for their time. Increase your offer by a dollar each day until they give in.

Getting Links by Being a Jerk

96. Emulate the RIAA. When in doubt, file a lawsuit against a 12-year-old girl. (Failing that, obtain bad press by any means necessary.)

97. Steal content published by well known names. Strip out any attribution. Aggregate many popular channels and just wait for them to start talking about you.

98. Send thousands of fake referrals at every top ranking Web site, guaranteeing larger boobs, a 14-inch penis (is that length or girth?), or millions of dollars in free, unclaimed money.

99. Wear your URL on your t-shirt. Walk or drive your car while talking on a cell phone or reading a book. When you run into other people say "excuse you, jerk".

100. Spill coffee on people or find creative ways to insult people to coax them into linking at your site.

101. Sue other webmasters for deep linking to your site. Well, this is more "hilariously dumb" than it is a "bad linking practice".

SEO and Inbound Links

What is a (good) link?

A link is a vote from another website to yours. Its someone else saying; 'Hey this content is pretty good'. Ranking is ultimately a popularity contest, so arguably, the more people say you are pretty good, the better, right?

Well, no; A link is like a vote and not all links (votes) are created equal. A link from an unrelated website to yours, or from a site that is somehow engaging in unethical activities, is not worth much. You could ask your friend to create a link to your website, but if he sells fishing gear online and you are a tax consultant, then Google will have a hard time establishing relevance.

Ideally, all your links should come from relevant and trustworthy websites. This will have the most positive effect on your rankings in Google. So try and get links from people in your industry or field of work.

An often overlooked component of link building is the 'company you keep". When you try and get links from a particular site, you have to also ask yourself, "am I in good company on this website?" If all the other links on the site are going to poor websites, you are "poor" by association.

How many inbound links?

How many links should I try and get to my website is a question many people ask.

The number of links is secondary to the quality of the links you get. But to give you some sort of benchmark, I'd say you should try and aim for 250 to 750 UNIQUE links.(unique means you count a URL only once)

Remember to not build your links too quickly. Google WILL give you call.

Adult SEO - Adult Search Engine Optimization

Adult Seo (Adult Search Engine Optimization) is to many people a mythical beast with seo techniques only discussed in dark secret circles. The main reasons for this are that adult sites by there sexually explicit nature have to follow slightly different strategies in internet marketing for these sites to gain traffic and thus money.

First off why bother with adult seo and why bother with adult websites if its so tricky?

1. Adult keywords are the most popular searched keywords in the world, I would like to list them here, but alas they are far too sexually explicit - as a teaser - from the top 30 searched keywords in the world the first two positioned keywords begin with the letter "P" followed by "Google" in 3rd place and believe it or not but 18 out of the top 30 searched keywords in the world are adult words

Adult keywords = Have 50%+ or the majority of search engine traffic

2. Successful internet marketeers will know that you need a few things to make money online nowadays, apparently it used to be easy in the early days of the internet when competition was low, but you need to follow some simple rules to be successful now before you create your website, these rules are:

Find high traffic keywords

Find keywords with low levels of competition

Find keywords that have monetary value

By creating an adult website / business you will find that all of these rules are far easier to obtain than be simply following the herd and creating another tech blog or another acai berry website these normal websites have proportionately far lower levels of traffic with huge amounts of competition and monetary value can be assumed similar.

3. Its not actually that tricky to perform adult search engine optimization, despite what you may have read or overheard adult seo can be performed relatively easily, you just need to take a little care and attention to detail and then you can market your adult site with ease

Top Ten Adult SEO Strategies to Market and Promote your Adult Site

1. Optimize you main site by using seo friendly permalinks, h tags, alt tags and add content regularly

2. Create an seo optimized supporting blog and redirect traffic to your main adult website

3. Join adult forums, interact, add value to the forums and use the forum signature link to promote

4. Create modified linkwheels to increase your serps

5. Submit your site to adult directories

6. Use adult link dump websites to gain instant traffic and links

7. Buy adult traffic and monitor / optimize the results

8. Create social networking groups and siphon the traffic

9. Create web 2.0 properties and promote your website

10. Sponsor other adult websites in your niche and you may receive a website link in return

Most important but what we sometimes forget

Analyse your adult seo results, take a breather and find out which adult search engine optimization tactics worked

Understanding Google Analytics For Beginners

You can add Google Analytics to your site by adding a small snippet of code provided directly before the closing tag of each page. If you're using a CMS like WordPress, there are free plugins that will do this for you automatically. Otherwise, you will need to work with the your web designer to have the code added manually.

Once installed, Google Analytics collects data continuously though the reports are only updated every 24 hours. After logging in and selecting your site, the first screen is the Dashboard. The simple interface belies an extremely powerful reporting system capable of crunching a large amount of data. Covering every feature would take an entire book, but here are the major parts for beginners.

Dashboard

The dashboard contents can be customized by dragging panels around or deleting them entirely. The default setup includes:

The date range, which can be changed to show any period since Analytics starting collecting data for the site.

Visits: measures the total number of visitors to the site each day. Clicking the drop-down allows you to graph one of 5 other measures represented in Site Usage below, or compare two measures against each other.

Site Usage: shows visits, total page views and pages per visit. The bounce rate indicates the percentage of visitors who left the site after viewing only one page. The average time on site excludes bounces since there's no way to measure the time spent if a user left immediately. New visits shows the percentage of visitors who had not visited the site previously. You can click any other of these six measures to drill down into more detail.

Map Overlay: illustrates the geographic source of the visits. Click 'view report' to drill down further, showing state and city-level visitor information.

Traffic sources: breaks down the visits into Direct (the URL was entered directly), Organic (it was followed from a search engine result), and major referral sites that have links to your site. The full report shows referral sites in more detail.

Content overview: shows the most popular pages at a glance, based upon the number of pageviews.

Export/email: here you can export reports or send emails either on a once-off basis or scheduled at regular intervals.

Visitors menu

Click Visitors on the left to open the submenu of options. There is a considerable amount of data here with some of the main highlights including:

Technical information: the usage of different browsers, the connection speed of your users, their operating system, screen resolutions and support for features such as Java and Flash.

Benchmarking: illustrates how your site compares to sites of a similar size.

Trending and loyalty: over time this builds a picture of whether measures are improving or not, while loyalty shows the number of visitors who have visited n times, their length of visit and the depth of their search (how many pages were viewed).

Content menu

These reports are a gold mine for SEO opportunities, directly linking search terms with landing pages and user behavior. Some important parts include:

Top content: the pages receiving the most number of pageviews.

Navigation summary: how visitors moved around your site, where they came from and what they did next. There is also an entrance path analysis which shows the same for each page.

Top landing pages: while most visitors likely arrive at the home page, high-ranking pages within your site will attract their own visits from organic search results (these are called landing pages).

Top exit pages: discover which pages are making visitors leave the site. Ideally, an order confirmation page should have a high exit rate, while a shopping cart summary would be low.

Entrance keywords: the most popular keywords and phrases that drew visitors to your site or specific webpage. The most successful phrases may not have been one you were intentionally targeting.

Site Overlay: shows your site's home page and overlays click percentages, indicating which hyperlinks visitors followed.

Unlike any other analytics package, Google Analytics also provides deep integration with Google AdSense. This means you can incorporate cost-per-click pricing into this data, helping to produce an extra layer of information in calculating the return on investment for paid search. In other words, putting together the cost of getting a click with what the visitor did after arriving on your site.

Use SEO To Build Your Online Business

SEO, or Search Engine Optimization, has been around since the internet established itself as a business tool. The way Search Engine functions is when an internet user performs a search, they are directed to a listing of websites that matches the keywords in their search. The results returned have the most relevant indexed content based on the search words and have the highest ranking compared to other websites that share the same search keywords.

To achieve a high website ranking, many variables are factored into the search equation, such as the title of the website, the description of the website and if the description also contains the search keywords used, the number of quality inbound links, or Backlinks, on the website, the quality of the websites attached to those Backlinks, and how relevant the Backlinks are to the website.

If you want to optimize the power of any search engine you need to create an internet buzz, or marketing campaign. There are two ways to market your website on the internet, Paid Traffic and Organic Traffic.

Paid Traffic is the small ads you see on the right of the screen and the banners at the top of the page whenever you do a keyword search. These ads will cost you money if you were to use them to advertise you business. DON'T market your business with these ads unless you really know what you're doing and have a large marketing fund.

Organic Traffic is the list of results you receive when you do a keyword search. They usually start with two or three in a green box at the top of the screen and continue down the page. These are listed by the title of the website, the description of the website and the actual link to the website in accordance to the relevance of the keyword search. Organic Traffic is a cheap and easy way to drive traffic to your website. However, unless your website is on the first page and in the top 8 search results for the keywords you want to optimize then your website won't receive the traffic you desire.

So, how do you optimize a Search Engine's results?

Start with the simple task of writing an article, blogging and posting on forums. Each time you write, post or blog about a topic, offer value to the reader whether it's a literature reference or just your professional opinion. You want the reader to see you as a business professional so when they are finished reading they'll be enticed to click on your website link attached to what you wrote. If they find your writings to be helpful, they'll refer it to their business partners and other professionals.

Write 100 articles that provide value to readers who would search for topics related to your business for 100 days. Focus your topic on one key word or phrase and put that phrase in your title, description and body of your article as many times as you can. Search Engines will recognize the keywords and phrases and mark your posting an item of interest. At the end of your post, create a link to your blog, article or website. This is called a backlink and it will maximize your internet exposure ten fold.

Doing this activity every day will build a strong work ethic in you and give your business a leg up on the SEO ladder. You can post the same article on different article websites, just wait for it to be published on the first one before you post it to another. You can also post the article to your blog, but again, wait for it to post on the article website first.

Visit a business forum, find a topic that you specialize in or one you need help with and post a reply or question that is helpful to others. Forums are a great way to network and build relationships with other business professionals.

All this online activity will attract Search Engine queries and in time your website will receive a higher page ranking. This will put your website in the position of an online business professional and your website will receive the traffic it deserves.

Qualities to Search For in a SEO Company

With the enlargement of Internet marketing companies, it has become tricky to choose the most appropriate SEO Company to handle all your internet marketing and search engine optimization activities. When almost every firm offers similar services, the selection should be based on the reputation, experience and search engine knowledge of the SEO service provider. Hiring a professional and well experienced SEO company for your online marketing services is the best way to optimize and promote your website. Certain qualities that you must look for while selecting a Search Engine Optimization company are:

Experience

Experience increases the knowledge and expertise of the industry and the most experienced firms provide better and more ethical results. Find out the work experience of the SEO Company, if it has some experience in promoting a site similar to your domain.

Ethical Approach

Avoid companies that claim to bring your website on the top pages within a week or two. Search Engine Optimization is a long process and no SEO expert can bring the results instantly. In fact, there is a possibility that they go about it in an unethical manner using all the wrong marketing techniques, which may ban your website on the search engines and damage your reputation.

Company Portfolio

While searching for an Internet marketing company you will come across various organizations, the amateurs and the professionals. Do not go by the words, rather make sure to check the portfolio of the company. The work experience, the results, the outcomes, the work samples and the kind of clients they have worked for. Also ensure that their services fit your company portfolio and management style.

References

Though client testimonials really help, it is recommended to request for the contact information of some of the past clients. Ask them about the company services and if the end results were satisfactory. The clients would be able to give the most appropriate feedback about the SEO Company you are planning to hire.

Is Organic SEO Relevant? The Fundamentals of Appropriate Organic Search Engine Optimization

Search engine optimization can be done in two ways - the good one (white hat) and the bad one (black hat).

White hat optimization refers to honest SEO tactics, approved by the search engines.

Black hat SEO tactics are way to cheat your way to higher website ranks. If the SEs discover that (and they mostly do), your website will get punished and thrown at the bottom of the search results.

Black hat actually means illegal ways of link building.

There are 2 parts of search engine optimization - on-site optimization and off-site optimization.

On-site optimization refers to proper inter-linking of your website pages, domain name, page names, page size, optimization of HTML tags (title, meta keywords, meta description, image alt tags, h1-h6 tags, etc.) and page content.

On-site optimization represents the basics of good search engine optimization and accounts for about 25% of your website rank in search engines.

Off-site optimization refers to to gaining proper links pointing to your website pages. The most essential thing about the linking is who the link is coming from and what the anchor text is (it has to be relevant to your website content).

Let's suppose we have a website A, which is about dog training, and website B, which is about money making, both linking to your website X, which is also about money making.

In both cases, the link's anchor text should be relevant to your website content and should contain words that you want to rank high for. Anchor texts such as click or click here will be totally useless. As a matter of fact, anything other than your relevant words would be useless.

If we suppose that both websites, A site and site B, link to your website, X, with relevant words (such as money making), the link from page B has a higher value than a link from page A, but both have value as they are relevant.

A link is considered a vote from one website to another. Google PageRank (Google's view of website's importance, is between 0 and 10) is another important element for rankings on Google. The higher the PageRank of the website linking to your site, the higher the link value in Google's eyes. You should get links from all relevant pages, not just pages with high PageRank.

Actually, all links with relevant anchor text, obtained in a natural way, are good for your website ranking. Never stop the linking process, even when you rank #1 on all search engines for your desired keywords.

There are a lot of elements search engines consider when they rank websites, such as page sizes (should be less than 100 KB), domain age, number and quality of links, link age and many others. It could take years for your website to gain your desired search engine rank.

Search Engine Optimization Initiatives - Mobile Marketing Strategies That Work

What is Mobile Marketing? How does this marketing technique operate to ensure that websites employing the strategy will receive more traffic as the end-result?

Mobile Marketing is a marketing technique that online publishers, advertisers, and website owners use to reach Internet users via a mobile device. Mobile devices such as cellular phones and other such gadgets are the means through which online businesses utilize to market their products and services to variety of people connected to the web through these devices.

It is said to be cheaper to both the online marketer and customer because of how it is able to make more efficient the effect that advertisements should have on its target audience. Before the advertisements could only be viewed on one website, with Mobile Marketing it can now be viewed in three or four websites, thus, targeting more people.

You could also view the advertisement in different websites at the same time. How cool is that?

It is VERY COOL and it is because of how it is able to streamline activities that lots of advertisers, website owners, and Internet publishers are now utilizing Mobile Marketing in their various online marketing campaigns. As an introduction then into the fantastic world of Mobile Marketing, here is a list of some of the available Mobile Marketing for everyone to utilize:

Bluetooth Messaging

Infrared Messaging

Multimedia Messaging Services

Unstructured Supplementary Service Data

Social Networking Websites

Among the five tools, however, it is social networking websites that are said to be a "gold mine" in the mobile marketing industry.

This is because websites that are of the social networking nature and capabilities give advertisers and online marketers endless possibilities in their respective Internet-based marketing campaigns and it is also a cheaper alternative because you do not need to set-up your VERY own mobile marketing-capable websites, as most social networking websites such as Twitter and Facebook already possess this feature.

These websites accordingly could be accessed through any mobile device. These sites have been designed do so, therefore, what more could you ask for?

Twitter, Facebook, and other social networking websites proliferating in the Internet at this moment in time is one Mobile Marketing strategy that if incorporated to one's online marketing plan could produce good results that will be to one's liking and satisfaction.

All you have to do is open an account in any of these websites and use it to one's advantage. Optimize the various features in these websites to boost traffic to your website and make potential customers out of this increased traffic.

Search Engine Optimization Initiatives - Link Building Strategies for Bing

For the longest time, the entire SEO community - including the SEO companies and experts - were very faithful to Google's guidelines in order to find out how SEO should be done. Several years have taught us that Google was the only giant who shaped the SEO activities in the world wide web.

But today, one very strong competitor has challenged the might of Google in the SEO battle. The search engine from Microsoft, Bing, has now provided really valuable information about link building - although some people believe that the information is similar to the advice that Google will give you, Bing wants to clarify a few points in order to avoid any possible confusion.

Like Google, Bing also puts a lot of weight on quality links in order to determine its rankings. Bing would like to make it clear to their clients that although they are not as big a Google (just yet), appearing in their search results is no product of instant gratification.

Successful link building efforts should be a long term commitment, and not an overnight solution. And just like how Google puts it, Bing wants their clients to continually invest in link building efforts with creativity and time.

If you are planning to test the SEO waters with Bing, there are a few things that you need to know. Below are some of the things that you should and should not do so that your link building efforts in Bing will go as smoothly as possible.

Things to Avoid

Suddenly increase the number of inbound links by orders or magnitude in a very short span of time

Flooding your site with several inbound links coming from irrelevant comments or from unrelated sites

Putting hidden links in your pages

Getting inbound links from paid link farms and the likes

Things to Do

Develop your site as a real business brand and be consistent

Find only relevant experts, bloggers, and product reviewers

Publish informative and short press releases online

Publish good quality articles to several online article directories

Be active in relevant conversations on blogs or forums and refer back to your site when necessary.

Small Business Growth - Website Optimization Promises More Internet Traffic

Small businesses across the nation are struggling to survive in today's economy. However, there are effective Internet Marketing Methods that, when used properly, allow even small businesses to compete with larger corporations. This, part 1 of a 12 part series, addresses perhaps the easiest change that business owners can make to their websites; and that is optimizing their website for search engine traffic.

What is Search Engine Optimization?

The common term is SEO, and it is the process of improving the volume and quality of traffic to your web site, usually through natural or organic search results. There are basically three types of search results found during an Internet search, the paid results, the local results, and the natural or organic results.

Making sure your website it properly optimized will help improve the rankings when information is published throughout the natural results portion of searches.

And, this is probably the most important, free method for promoting your business website.

How Does SEO Work?

Basically, by making certain changes to your website, you can help it rank higher in the search engines for various keywords. And, the higher the search engines rank your site, the more traffic it can achieve.

Search engine "spiders" crawl the Internet looking for specific components and relevant information on each website. Correctly naming these components on your website will make a difference in how easily the spiders can see it.

How to Optimize Your Website

There are several on-page optimization factors that can make your pages search-engine friendly and more relevant for the search engines. First, build each page of your site and your content around the specific keywords for your business.

Next, understand that there are six areas on each web page that could be optimized correctly with those keywords. These include:

Title tags

Meta tags

Header tags

Internal link structure

URL structure, and

Structure of the Content

For an example, if you were a chiropractor in Michigan, one keyword phrase you should probably use would be: Ann Arbor, Michigan Chiropractor. This phrase should show up in your Title tag - found at the very top of your Internet browser (you should also include others). This is one of the first places the spiders read when they arrive at a website.

Most companies make the mistake of only putting their business name up there, which limits the traffic to people who already know they exist. If someone doesn't know your business name to start with, they will not know your company name to search for. So, they begin searching for your business using the keywords that will solve their problem.

Think of More Keywords

By including keyword phrases in each of the six areas of each of your web pages, you increase the readability for the spiders to index it correctly, and rank it higher in the search engines.

And, keep in mind which long-tail keyword phrases your prospects may be typing in a search engine to find your business. These are the keyword phrases you must incorporate throughout your website. Include them in your blog postings, article titles, and even as your graphic image titles.

Search Engine Optimization Initiatives - Some Questions That You Need Not Ask

A lot of people, beginners and advanced users of the web, seem to keep asking questions each time they think about SEO or search engine optimization. Half of these people do know the answers but only forget them while the other half is generally clueless.

Read on to find out more information and try to remember them as you journey into the world of search engine optimization.

Question #1: What is the minimum number of links needed to be on the first page of Google?

Answer: It all boils down to the quality of your link or the keyword competition. It could be a hundred links or it could only be a few that you can count with your fingers.

In other words, if your site is a credible source of information or your keywords totally match the terms being searched, then chances are you will end up on the first page. But it lies on several various factors since there are a lot more considerations needed in order for a link to have real value.

Question #2: How hard can it be to create links for my homepage?

Answer: Since it's all about the quality of links, it takes a lot of work to have powerful links. An extra mile or so may be needed if you aim for your homepage to go a long way.

Link building belongs to a bigger part of a marketing campaign simply because it's not a temporary cheap fix. It will be hard to promote something that contains little or no value at all.

Because it's not just page ranks that matter all the time. If you truly want to up that page ranking for your homepage, it is absolutely essential to build good quality links.

Question #3: Does link building ever end?

Answer: No. It is actually a long-term process. Although it is okay to minimize your link building efforts when you feel like your site has gained credibility and popularity that everyone is now viewing you as an authority and making references to your site without even asking them to.

But it's not that easy to get to that level because it takes a lot of hard work, creation, branding, and promotion for your website.

It takes a long time to do just that and you should take note that if you go to the top too fast, there will be nowhere else to go but down. Nobody wants that but that's the way it works.

Search Engine Optimization Initiatives - Targeting User On-Site Behavior

Would you like it if your website had more traffic? Wouldn't it be fantastic if your website had more visitors, more real customers - people who are willing to purchase your products or avail of your website's services?

This would be a dream come true for businesses that have taken the Internet as a marketing tool for their businesses to prosper, succeed, for their products to be bought, or for their services to be availed. This is the end-goal of all businesses that have an online presence.

So, how does one create more traffic to one's website? How does one attract Internet users to one's website when people are made up of differing attitudes towards a certain product or service, differing opinions, tastes, and preferences?

The answer is the marketing technique called On-site Behavioral Targeting. It is an online marketing strategy that advertisers and Internet publishers use to boost the success of their marketing campaigns.

On-site Behavioral Targeting is a technology that uses data gathered from the manner that individual website users browse websites, the pages that they regularly visit, the information they seek, and other such information that can be used to pinpoint which and what kind of advertisements should be displayed to online users that would surely be of interest to them. In this way it helps website owners and advertisers showcase only those pages in their respective websites or advertisements including the kind of products and services that would most likely be viewed (in the case of websites) or purchased (in the case of products and services being advertised over the World Wide Web).

This is how On-site Behavioral Targeting works and which has convinced quite a few website owners to employ the said technology onto their websites. So, to those who have yet to use it, here are five important steps to take towards a successful optimization of the mentioned technology:

Step 1. Characterize the general setting information you would like in order that On-site Behavioral Targeting would be optimized.

Step 2. Establish the kind of audience that you want to target for your optimization campaign.

Step 3. Plan and design the information and other contents that you want showcased in your website. Then, once you have a template of what you want, use the information and contents to create variations of the template by sprucing it up that it might appear more appealing.

Step 4. Incorporate JavaScript tags into your website's HTML code that your website might be able to display contents that would suit the personalities' of your website visitors. Tags play an important role in that it is able to capture the behaviors of different website visitors.

Step 5. This is just a reminder that you could only implement your campaign once you have done the previous four steps. Go live only when you're ready.

Writing Effective Description Meta Tags - Best Practices For Your Web Pages

The Description or the Description meta tag is a summary of the page. It should summarize the contents of the page in 2-3 descriptive lines (160-200 characters). There should be enough excitement created for the searcher to want to search your page for more.

The title and to some extent the description, is the initial preview of your page that a potential visitor comes across while searching the internet, for your products and services. Each of your web site pages can be optimized with the most powerful and effective titles and descriptions. A potential customer can enter your website from any page. Every page of your website has the potential to drive a lot of relevant traffic. This is where the title tags and the description tags play a vital role. Guiding the visitors so that they are compelled to click on your link is their key function.

It might be a good idea to make a few drafts of the titles and descriptions and run it through people. Ask them which of those appeals to them the most.It would be advisable to test it on people who are not involved in your business directly, there will be less bias that way.

How to Improve Your Website Ranking

It is little wonder that most online business owners spend sleepless nights pondering over the crucial question how to improve website rankings. Each day the number of websites on the world wide web are increasing exponentially, what this means for an individual blog or website owner is cut throat competition from establishments located across the world in their niche fighting for their share of the market pie.

After all, who bothers to check the fifth or seventh SERP pages on Google or any other search engine; this means that the placement of your website on search engines is crucial for the success of your business. So if you are also wondering how to improve website rankings, here is some vital information that will shed light on the topic and tips on how you can the visibility of your online business painlessly.

There are no end of strategies that can be used to improve website rankings everything from SEO to PPC campaigns yield substantial results; however, these strategies may not be every marketers cup of tea; here is why

SEO: There is simply too much information online about SEO techniques, unfortunately, you cannot get the million or so websites that offer these details on the matter to concur with each other on how to improve website rankings. Often, a newbie is thoroughly confused by opposing views and contrasting statements. It is also imperative to understand that SEO can be a double edged sword and when the tips are not incorporated appropriately, you will end up doing your business more harm than good.

One alternative is to approach an SEO company to improve your website rankings; however, this option is seldom cheap and forging an alliance with such an establishment is a long time commitment, so you can expect to spend some amount of money every month for at least 3 to 6 months before you see any results.

PPC: These are advertisements that are placed on Google SERPs, you will not have to pay for displaying the ads but have to shell out some money for every click on the ad banner regardless of whether the click results in a sale or not. Can you see how you may end up spending a lot of money for PPC campaigns without achieving real results?

For instance, if you place a bid of 50 cents per click, you can receive as many as 100 clicks per day which would set you back by $50 but you may not make a single sale for the fifty marketing dollars that you spent on the campaign. Another drawback of PPC campaigns is the fact that their effect only lasts till you continue to pump money into them, so the moment you run out of your advertising budget, the PPC campaign stops and you will have done nothing to improve the brand value of your business through these campaigns.

So, what can you do to improve website rankings?

Fret not! Because there is respite in the form of a revolutionary software program that helps you to achieve a spot on the first three pages of Google. Imagine using the power of Web 2.0 to dominate most search engines; not only this but you also get the ability to use the power of video to improve your search engine ranking immensely. Almost all facets of SEO are covered by this innovative, state of the art tool from article marketing to link building.

Creating Huge Back Links

For numerous affiliate entrepreneurs, exchanging hyperlinks with one more website is one excellent method to a much more well-known website link constructing campaign. Most frequently, affiliates trade hyperlinks with other websites so which they will get much more back again hyperlinks. Therefore, this would imply that there is going to be much more websites pointing back again at yours. There are many methods in developing back again hyperlinks. One is via exchanging to other internet websites and also the other is by inviting one more website to trade website link with you. Either way you select, you're certainly performing what most affiliates are performing to obtain the greatest back again hyperlinks. Your site's look up motor rankings would depend a great deal in the high quality of websites linking back again to yours.

Because website link constructing might be a tasking work for you personally particularly when you've other company concerns to attend to, you will find back again website link tutorials which you could make use for your benefit. Using the correct understanding to assistance you, you can obtain the most efficient technique in constructing much more linkages to raise your look up motor rankings. You ought to understand how you can submit to directories and how you could make them website link for you using the key phrases you're utilizing. For newbie's in constructing website linkages, you could make back again hyperlinks by adding a website tackle on pages of one's website which are designated to navigate to other websites about the net.

This kind of website link is important because look up engine's car pilot applications are capable to detect your website link from one more website. The much more back again hyperlinks you've in other websites, search engines like Google will almost certainly recognize your presence about the internet. This really is the primary cause why website owners and on the internet entrepreneurs strive to arrive up with much more of this kind of website link so which they will get much better web page rankings. For quick website link constructing, numerous affiliates opt to obtain a device to assist them produce as numerous hyperlinks as feasible. For people who desire to conserve on time by performing website link trade manually, this type of device is most likely what you'll need.

You will find numerous resources which will teach you how to create produce as numerous linkages as you are able to picture without requiring you to possess a technical background. All you have to do would be to stick to the directions and just point and click as instructed. These guides are generally created for just about any regular marketer to comprehend and utilize. Maintain in thoughts that for an on the internet company to prosper or for the website to obtain much more acknowledged on the internet, you have to improve website link recognition. This really is possibly among the most well-known and most efficient optimizing technique any affiliate can utilize to their on the internet company.

It's usually a great concept to trade hyperlinks with high quality internet websites which are associated for you're on the internet company. Aside in the truth that it can increase your site's recognition, it's also a legal act to complete on the web and is as a result a really well-accepted advertising technique. Just make certain which you are performing this trade with pertinent and no-nonsense internet websites. It's usually suggested which you select very carefully the websites which you will trade hyperlinks with. Otherwise, you may not get great outcomes within the end. It is going to be useless if irrelevant and bad high quality internet websites are pointing back again at your website.

Search Engine Optimization - Seven Tips for Better Results

Search engine optimization is the process of providing good positioning in the search engines such as Google, Yahoo, and MSN. It involves analyzing the keywords and phrases in the web site and choosing the best ones that give the best results for the search engines and also for the human visitors.

Today, SEO is very important because the WWW is very competitive market. Million of sites compete for some given keywords to rank higher for each ones. Good understanding therefore for how to optimize a web site for the search engines is necessary.

Many companies today use SEO tools to improve their ranking in search engines. These tools open connection to a single page or to multiple pages. They find the most dominant keywords in the page and the pages linked from the main page. These can help to decide what the page is talking about. The same process is done by the search engine when it analyze the pages crawled where it finds the main keywords in the page.

SEO requires using right methods to help succeed improving the ranking in the SE. Two ways to give good results are improving site content and prompting the site on good neighbor sites.

Several tips exist for improving the web site through SEO:

1. The web site owner must be expert in the subject he is writing: when some one add content to a site he owns, he must be expert in the subject to add useful content. This will be reflected on the site visitors when they read the content.

2. Good planning for the site: when the site is well planned; it will give more ease for the users and will make it usable. Well planning also give good results for the search engines.

3. Choose the most important keywords: once the subject you are expert in is choosed, the main keywords must be determined. It must be repeated the more times with respect to other keywords in the page but not too mush to avoid spamming.

4. Give one subject for each page: each page must have unique subject. This subject must be determined closely to find presentation around this subject to be written in the page.

5. Get enough time developing the site content: content is the main factor affecting the site usability and usefulness. If the content is good and doesn't exist on many sites, it will be a great deal for the webmaster and the visitors.

6. Link to your site: linking from external sites is the most important. The webmaster must see what his site is talking about and link to it with the main keywords and the description. Directories are a good way to start build links. Forums also are a quick way to put links and pull traffic from it.

7. Repeat the above until get the best result: the steps above must not be made just once because nothing is get overnight. It must be repeated again and again when a new idea to develop the site is get in mind. With time the site will be get better and better.